The essential step in setting up a website is ensuring that the website is visible to search engines. Search Engine Optimization (SEO) is central to your website's visibility. By using SEO techniques, your website will be communicating with Google, Bing and other search engines. Search engines implement advanced algorithms and KPIs to direct online traffic to one website or another. 

In addition to the Page URLs, every template in eBuilderCMS includes page fields for browser titles, meta keywords and meta descriptions. This enables users to control the SEO aspects of every page.

The page title is the first glimpse into the page content for both the search engine and the user. When Google or other search engines read a page, the page title provides information about the content that the search engine can use to determine how relevant the page is to the keywords in the search. In short, Meta tags are vital for all search engines that appear in the HTML code of a website page and tell the search engine what the page is about, and they are the first impression and point of contact for all search engines. 

eBuilderCMS allows you to enter alt text for images. When you insert an image using the rich text editor, you can specify the alternate text and captions. Also, the rich text editor eBuilderCMS offers you complete control over the HTML markup rendered to the browser. Also, the dynamic template engine helps you define as many templates for your site based on your site's publishing content. E.g. you can define the news template with title, news content, published newspaper list, published date etc., and you may have your event template with the event title, event location, latitude, longitude etc. We encourage developers to carefully design the templates and page fields based on the information architecture and SEO.

With eBuilderCMS, building a website with SEO is based on a Shared Responsibility Model. eBuilderCMS offers the tools for the content authors to take complete ownership of what your page sends back to the browser and the search indexers. It is the responsibility of the content authors to rightly place the right content and appropriate meta values in the page fields. It is the responsibility of the content authors to specify the right content and the proper metadata.

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